About boutique hotel rooms and boutique hotel reservations from InnSuites Boutique Hotel Collection-official site.

INNSUITES BOUTIQUE HOTEL COLLECTION

INNSUITES BOUTIQUE HOTEL COLLECTION

FREQUENTLY ASKED QUESTIONS

QUESTION: What are the overall history and current trends in the hotel industry?

ANSWER: The hotel industry continues to go through an evolution from the Ma and Pa motels common along our nations roadways in the 1930’s, 1940’s and 1950’s. The 1960’s and 1970’s saw the rise of branded motor hotels along the new American divided interstate highway system led by Holiday Inn, Ramada Inn and Howard Johnson’s as people looked for the brand name and the consistent quality that they could trust in their travels. Brand loyalty trends were further strengthened with the advent of toll-free reservations in the 1970’s and 1980’s.

The 1990’s saw the rise of new brands offering more consistency and service led by Marriott brands such as Courtyard and Springhill and Hilton brands such as Hilton Garden, Hampton and Embassy Suites. The Ramada and Howard Johnson’s brands were significantly devalued and the Holiday Inn brand was busy reinventing itself. The Best Western brand grew rapidly as it accepted wide variety of independently operated hotels that were not compatible with the other brands but were unique and offered value. The common link of all these brands was their name, their reservation system, their national and international marketing and their various levels of expectations in terms of consistency with the more consistent brands demanding the higher rates.

Here we are in the 21st century and the hotel industry continues to change. People are increasingly tired of the boring repetition and are increasingly tired of the monotonous sameness of the brands. The internet has replaced travel agents. Toll-free numbers are fading at the hands of the internet. Brand identification as the predominant determination of a stay becomes less important as the internet becomes more important. The individual, hip ‘boutique’ unique hotels gather favor.

The internet ‘the great leveler’ makes the boutique and suite hotel every bit as visible and accessible as the large, international brands. In many cases, people seek out the more individualized hotels and increasingly shun the international brands which tend to be overpriced and monotonous and often out of step with the times.

QUESTION:What is the “InnSuites Boutique Hotel Collection”

ANSWER:The InnSuites Hotel system, which was founded in 1980 to benefit from the demand for suite hotel value and now offers an opportunity to also benefit from the “boutique” trend by becoming part of the InnSuites Boutique Hotel Collection. InnSuites often offers two-room suites and the balance “studio InnSuites” with microwave, coffee maker and small refrigerator. In some cases a number of two-room suites have been created by connecting two rooms and making one into a living room. By emphasizing unique individualism as part of a “collection” each hotel has the opportunity to exhibit its own individuality and to benefit from its unique location and local tastes. Local independent management has an opportunity to improve quality and service without limitation. Emphasis is placed on the “hip”, individual boutique characteristics including lifestyle, colors, simplicity, and cleanliness. This and more is available to guests of the InnSuites Boutique Hotel Collection. Amenities vary by location and are individualized.

QUESTION:How does a guest find the InnSuites Boutique Hotel Collection and make a reservation?

ANSWER: Reservations are available by calling the InnSuites Boutique Collection Suite Hotel local number or toll-free number directly to the hotel, calling the InnSuites central reservations center (1-888-INNSUITES) or 1-800-842-4242 by visiting the individual website of each Boutique Suite Hotel, as well as visiting the www.innsuites.com or www.innsuitesboutiquehotelcollection.com central websites. In addition, reservations are available through the Global Distribution System (GDS) utilized by the hotels, connecting each individual InnSuites Boutique Hotel to the worldwide web, travel agents and travel websites throughout the nation and the world.

QUESTION: As a hotel owner, why would the InnSuites Boutique Hotel Collection be more beneficial than an international chain affiliation?

ANSWER: There are many, many reasons that the InnSuites Boutique Hotel Collection outshines the alternatives. Individualized established hotels with a recognized track record join the collection. This prevents the boring sameness which is problematic among the large chains. In addition, fees to join and to remain part of the collection are far less than the fees charged by the large international chains.

Ongoing monthly fees at large chains, when everything is added up, oftentimes equals or exceeds 10% of the room revenue undermining the individual hotel owner’s profitability and providing no material benefit to the guest. The international brands interfere with the local management of the hotel, demanding often unreasonable operational Product Improvement Plan (PIP) expenditures. The InnSuites Boutique Hotel Collection of individual, unique boutique-like hotels is operated by independent-minded hotel operators owned by, independent-minded hotel investors who work to avoid these excessive expensive terms that are unnecessary and unattractive to the hotel owner.

QUESTION:What is the difference between an international “flag” or franchise and the InnSuites Boutique Hotel Collection trademark license agreement?

ANSWER: A franchise requires the franchisee to operate their business in accordance with all the management policies specified by the franchisor. These are burdensome on the hotel and often have little or no benefit to the hotel owner or for that matter, even the guest. In addition there are often substantial legal expenses associated with franchising and those costs are frequently passed on to the hotel owners. The trademark license on the other hand, does not give the licensor control of management of the individual hotels, but instead provides a broad brand outline used by the hotel as part of a group of similar hotels and an opportunity to individually market using the hotels own brand name strengthened by the InnSuites Boutique Hotel Collection brand and to generate and receive reservations based on an image attractive to the frequent business and leisure traveler.

QUESTION:How does one become a Member and join the InnSuites Boutique Hotel Collection and what is the cost?

ANSWER: In order become part of the InnSuites Boutique Hotel Collection a hotel typically has at least a two year operating history and provides membership application. (In some cases, a newer hotel may qualify for membership, if its senior management has significant experience in the hotel industry.)

QUESTION:How long is the trademark arrangement?

ANSWER:To provide the owner the absolute maximum flexibility, the trademark arrangements are year to year with termination allowed by the hotel for any reason with 90 day written notice and 30 days written notice, in the event of sale or reflagging. Only a highly effective trademark has the confidence to offer these extremely generous terms based on experience.

QUESTION:What about customer service and quality assurance?

ANSWER:The primary method of maintaining quality and high guest service standards throughout the system is provided by the guest. The internet provides increasingly efficient customer service feedback. Those hotels that are a member of the InnSuites Boutique Collection that have unusually high customer complaints on the internet will be notified and will have opportunity to improve service.

QUESTION:What experience do you have in the success of the InnSuites Boutique Hotel Collection?

ANSWER:The InnSuites Collection Hotel system currently has suite hotels operating throughout the southwestern states of Arizona, Southern California, New Mexico and Texas, Midwest and Worldwide with plans to continue to grow. Improved image, solid rates, and expanding internet reservations in the face of a cloudy economic and hotel industry environment are encouraging for new Members

QUESTION:What happens if the hotel changes flags to or from an independent or international franchise?

ANSWER:The InnSuites Boutique Hotel Collection is different from international “flags”. Your hotel always owns your name so there does not have to be a major sign change or major guest perception change if the trademark license is terminated. Your hotel owns the website address. Your hotel will continue to take reservations at the same website address whether or not the hotel is part of the InnSuites Boutique Collection. Your individual hotel owns your own toll-free number and your own phone listing so no telephone listing name or number changes are needed. The only thing that the hotel needs to do if they would decide to leave the InnSuites Boutique Collection is to remove the tagline “InnSuites Boutique Hotel Collection” and remove the hyperlink from their website to the InnSuites website. No hassle.

InnSuites Boutique Collection provides a supplemental brand to your own individual brand and a supplemental source of reservations to your individual reservations sales and marketing activity and to the reservations available through your GDS system. Guest confusion in the event of a change is minimized and operations move forward seamlessly. There is no large product improvement plan (PIP) expense either at the beginning or suddenly required in the middle or end of the affiliation that is typical with large international “flag” affiliations. Importantly there is no large loss from the confusion created when the affiliation is terminated. The Boutique Collection provides substantial flexibility and a guest-friendly continuum.

QUESTION:As an individual hotel operator and/or owner, should I give this a try?

ANSWER:There is much to gain and literally nothing to lose by joining the InnSuites Boutique Hotel Collection as a Member and starting the process of providing more boutique-type service and amenities at your hotel. Why spend hundreds of thousands of dollars on a new PIP and spend 10% of the revenues for royalties and related fees and be told how to run the hotel by others? Why not avoid this, have a higher profitability, greater amount of freedom, higher guest satisfaction and importantly a much higher profit level and much improved cash flow after fees as part of the InnSuites Boutique Hotel Collection? “Declare your independence now!”

For more information, call Pam Barnhill or Inez at 602-944-1500 or email ischloss@innsuites.com for your fast simple Boutique solution to profitability and flexibility.


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INNSUITES BOUTIQUE HOTEL COLLECTION INNSUITES BOUTIQUE HOTEL COLLECTION FREQUENTLY ASKED QUESTIONS QUESTION: What are the overall history and current trends in the hotel industry? ANSWER: The hotel industry continues to go through an evolution from the Ma and Pa motels common along our nations roadways in the 1930’s, 1940’s and 1950’s. The 1960’s and 1970’s saw the rise of branded motor hotels along the new American divided interstate highway system led by Holiday Inn, Ramada Inn and Howard Johnson’s as people looked for the brand name and the consistent quality that they could trust in their travels. Brand loyalty trends were further strengthened with the advent of toll-free reservations in the 1970’s and 1980’s. The 1990’s saw the rise of new brands offering more consistency and service led by Marriott brands such as Courtyard and Springhill and Hilton brands such as Hilton Garden, Hampton and Embassy Suites. The Ramada and Howard Johnson’s brands were significantly devalued and the Holiday Inn brand was busy reinventing itself. The Best Western brand grew rapidly as it accepted wide variety of independently operated hotels that were not compatible with the other brands but were unique and offered value. The common link of all these brands was their name, their reservation system, their national and international marketing and their various levels of expectations in terms of consistency with the more consistent brands demanding the higher rates. Here we are in the 21st century and the hotel industry continues to change. People are increasingly tired of the boring repetition and are increasingly tired of the monotonous sameness of the brands. The internet has replaced travel agents. Toll-free numbers are fading at the hands of the internet. Brand identification as the predominant determination of a stay becomes less important as the internet becomes more important. The individual, hip ‘boutique’ unique hotels gather favor. The internet ‘the great leveler’ makes the boutique and suite hotel every bit as visible and accessible as the large, international brands. In many cases, people seek out the more individualized hotels and increasingly shun the international brands which tend to be overpriced and monotonous and often out of step with the times. QUESTION:What is the “InnSuites Boutique Hotel Collection” ANSWER:The InnSuites Hotel system, which was founded in 1980 to benefit from the demand for suite hotel value and now offers an opportunity to also benefit from the “boutique” trend by becoming part of the InnSuites Boutique Hotel Collection. InnSuites often offers two-room suites and the balance “studio InnSuites” with microwave, coffee maker and small refrigerator. In some cases a number of two-room suites have been created by connecting two rooms and making one into a living room. By emphasizing unique individualism as part of a “collection” each hotel has the opportunity to exhibit its own individuality and to benefit from its unique location and local tastes. Local independent management has an opportunity to improve quality and service without limitation. Emphasis is placed on the “hip”, individual boutique characteristics including lifestyle, colors, simplicity, and cleanliness. This and more is available to guests of the InnSuites Boutique Hotel Collection. Amenities vary by location and are individualized. QUESTION:How does a guest find the InnSuites Boutique Hotel Collection and make a reservation? ANSWER: Reservations are available by calling the InnSuites Boutique Collection Suite Hotel local number or toll-free number directly to the hotel, calling the InnSuites central reservations center (1-888-INNSUITES) or 1-800-842-4242 by visiting the individual website of each Boutique Suite Hotel, as well as visiting the www.innsuites.com or www.innsuitesboutiquehotelcollection.com central websites. In addition, reservations are available through the Global Distribution System (GDS) utilized by the hotels, connecting each individual InnSuites Boutique Hotel to the worldwide web, travel agents and travel websites throughout the nation and the world. QUESTION: As a hotel owner, why would the InnSuites Boutique Hotel Collection be more beneficial than an international chain affiliation? ANSWER: There are many, many reasons that the InnSuites Boutique Hotel Collection outshines the alternatives. Individualized established hotels with a recognized track record join the collection. This prevents the boring sameness which is problematic among the large chains. In addition, fees to join and to remain part of the collection are far less than the fees charged by the large international chains. Ongoing monthly fees at large chains, when everything is added up, oftentimes equals or exceeds 10% of the room revenue undermining the individual hotel owner’s profitability and providing no material benefit to the guest. The international brands interfere with the local management of the hotel, demanding often unreasonable operational Product Improvement Plan (PIP) expenditures. The InnSuites Boutique Hotel Collection of individual, unique boutique-like hotels is operated by independent-minded hotel operators owned by, independent-minded hotel investors who work to avoid these excessive expensive terms that are unnecessary and unattractive to the hotel owner. QUESTION:What is the difference between an international “flag” or franchise and the InnSuites Boutique Hotel Collection trademark license agreement? ANSWER: A franchise requires the franchisee to operate their business in accordance with all the management policies specified by the franchisor. These are burdensome on the hotel and often have little or no benefit to the hotel owner or for that matter, even the guest. In addition there are often substantial legal expenses associated with franchising and those costs are frequently passed on to the hotel owners. The trademark license on the other hand, does not give the licensor control of management of the individual hotels, but instead provides a broad brand outline used by the hotel as part of a group of similar hotels and an opportunity to individually market using the hotels own brand name strengthened by the InnSuites Boutique Hotel Collection brand and to generate and receive reservations based on an image attractive to the frequent business and leisure traveler. QUESTION:How does one become a Member and join the InnSuites Boutique Hotel Collection and what is the cost? ANSWER: In order become part of the InnSuites Boutique Hotel Collection a hotel typically has at least a two year operating history and provides membership application. (In some cases, a newer hotel may qualify for membership, if its senior management has significant experience in the hotel industry.) QUESTION:How long is the trademark arrangement? ANSWER:To provide the owner the absolute maximum flexibility, the trademark arrangements are year to year with termination allowed by the hotel for any reason with 90 day written notice and 30 days written notice, in the event of sale or reflagging. Only a highly effective trademark has the confidence to offer these extremely generous terms based on experience. QUESTION:What about customer service and quality assurance? ANSWER:The primary method of maintaining quality and high guest service standards throughout the system is provided by the guest. The internet provides increasingly efficient customer service feedback. Those hotels that are a member of the InnSuites Boutique Collection that have unusually high customer complaints on the internet will be notified and will have opportunity to improve service. QUESTION:What experience do you have in the success of the InnSuites Boutique Hotel Collection? ANSWER:The InnSuites Collection Hotel system currently has suite hotels operating throughout the southwestern states of Arizona, Southern California, New Mexico and Texas, Midwest and Worldwide with plans to continue to grow. Improved image, solid rates, and expanding internet reservations in the face of a cloudy economic and hotel industry environment are encouraging for new Members QUESTION:What happens if the hotel changes flags to or from an independent or international franchise? ANSWER:The InnSuites Boutique Hotel Collection is different from international “flags”. Your hotel always owns your name so there does not have to be a major sign change or major guest perception change if the trademark license is terminated. Your hotel owns the website address. Your hotel will continue to take reservations at the same website address whether or not the hotel is part of the InnSuites Boutique Collection. Your individual hotel owns your own toll-free number and your own phone listing so no telephone listing name or number changes are needed. The only thing that the hotel needs to do if they would decide to leave the InnSuites Boutique Collection is to remove the tagline “InnSuites Boutique Hotel Collection” and remove the hyperlink from their website to the InnSuites website. No hassle. InnSuites Boutique Collection provides a supplemental brand to your own individual brand and a supplemental source of reservations to your individual reservations sales and marketing activity and to the reservations available through your GDS system. Guest confusion in the event of a change is minimized and operations move forward seamlessly. There is no large product improvement plan (PIP) expense either at the beginning or suddenly required in the middle or end of the affiliation that is typical with large international “flag” affiliations. Importantly there is no large loss from the confusion created when the affiliation is terminated. The Boutique Collection provides substantial flexibility and a guest-friendly continuum. QUESTION:As an individual hotel operator and/or owner, should I give this a try? ANSWER:There is much to gain and literally nothing to lose by joining the InnSuites Boutique Hotel Collection as a Member and starting the process of providing more boutique-type service and amenities at your hotel. Why spend hundreds of thousands of dollars on a new PIP and spend 10% of the revenues for royalties and related fees and be told how to run the hotel by others? Why not avoid this, have a higher profitability, greater amount of freedom, higher guest satisfaction and importantly a much higher profit level and much improved cash flow after fees as part of the InnSuites Boutique Hotel Collection? “Declare your independence now!” For more information, call Pam Barnhill or Inez at 602-944-1500 or email ischloss@innsuites.com for your fast simple Boutique solution to profitability and flexibility.
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