What is the Current Experience
&
What are Hotel Owners/Managers saying?
NANCY DAY – GM - HOTEL TRINITY
Nancy Day, the
General Manager of the Hotel Trinity DFW InnSuites Boutique Collection Suite
Hotel, was amazed at the results. “The best I had hoped for in changing flags
to the boutique collection was to remain profitable without the support of the
prior large international flag and reservation system. Much to my amazement my hotel not only held
on but substantially increased the profitability by $328,144 in the most recent
9 months since the new Hotel Collection sign went up. I believe this is due to the new image, new service standards,
new sales approach and because of the huge savings of not having to pay all of
the royalty and related old flag expenses.
Plus my life is incredibly easier without constantly worrying about the
next large non-productive expenditure required by the “flag” during the next
inspection. (Hotel Trinity phone is
817-534-4801).
CALVIN QUICK – GM - HOTEL ASPEN
Calvin Quick
Manager of the Hotel Aspen InnSuites Boutique Collection Suite Hotel was
pleased the Gross Operating Profits (GOP) increased $160,833 in the six most
recent months in a tough economy since the Hotel Aspen Flagstaff/Grand Canyon
Boutique Hotel Collection sign went up.
He is also pleased with the freedom offered by the InnSuites boutique
Hotel Collection trademark license instead of the micro-management of a typical
large international hotel flag.
“The guest wants
a unique experience not a cookie cutter repeated in state after state and the
InnSuites Boutique Hotel Collection offers flexibility” said Quick. “The internet is the ‘great leveler’ for the
independent minded traveler to pick among many flags or to pick a unique local
boutique flag but with the security and knowledge that the independent boutique
is part of a larger collection. This
extra feeling of security is something a traveling guest wants even though they
like the adventure of trying a new hotel readily available on the internet”.
“Half of the
battle, said Mr. Quick, is to get the guest to try your hotel. They have never
heard of your Boutique brand before.
(But at least you don’t carry any negative baggage from another hotel in
the same system that they had a bad experience at). The boutique collection adds extra credibility. Do a fresh clean studio or suite featuring
the clean white high thread count sheet look with bold colored throw. Back this
up with the some flat-screen TV’s, pillow top beds (or pillow top mattress
covers), free hi-speed internet, new “hip” logo and inexpensive bright colors
throughout the hotel, an individualized ice bucket logo, individually logo’ed
stationery and individualized hotel welcome card. I would be willing to discuss
the Hotel Aspen experience with another hotel owner interested in the
concept. Wow, what a success!” (Hotel Aspen phone is 928-774-7356).
PAMELA BARNHILL - VP TRADEMARK
LICENSING
“More profits.
Less Hassle” says Pam Barnhill, VP Trademark Licensing at InnSuites Boutique
Hotel Collection a growing chain of 10 Boutique Collection Hotels and many more
on the way. The InnSuites Boutique Hotel Collection trademark license is as
“user friendly as they can get, and it works! – It works very well!” (Cell is 602-690-7603.)
JAMES WIRTH – PRESIDENT – PUBLIC REAL ESTATE INVESTMENT
TRUST
We converted one
hotel from an international flag to the Boutique Collection with huge profit
increase partly due to savings on fees.
Then we converted an independent to the Boutique Collection also with a
big profit jump. Now we have decided to convert the rest of our independents to
the InnSuites Boutique Hotel Collection and share these amazing (and highly
profitable) results. (Phone
602-944-1500).
HARISH PATEL
I have known
InnSuites for more than a year and I have been following the results of the
conversion of the Fort Worth/DFW hotel to the Boutique Collection including
reviewing the profit numbers with a sizable turnaround. The Boutique Collection branding works and
works well.
